Canelo vs GGG III
Creative Direction, design, illustration & animation for the mega-fight between Saul 'Canelo' Alvarez and Gennady 'Triple G' Golovkin.
The artwork as used across social media, the T-Mobile Arena, Las Vegas on fight night and the famous MGM Grand Hotel and Casino.
Some style frames from the fighter entrance animations
Illustrations were used for interview backdrops and in the fighter changing rooms.
Press Conference & Weigh-In
Animated LEDs at the MGM Grand and T-Mobile Arena, Las Vegas.
Alternative Fight Posters
These were used on social media, for the official programme and fight poster.