Here's some of the designs I did for Matchroom's Joshua vs Pulev fight. It includes a full campaign of digital and print artwork.
I had a lot of fun working on this show creating everything from branding an entire floor of Wembley's Hilton, which included a gym, lobby and media room to the fighter entrance animations at the SSE Wembley Arena.
A lot of the design elements were made by hand including written words, sellotape and paper that was ripped and scanned in, textures painted and scanned, and patterns printed and manipulated.
A lot of the design elements were made by hand including written words, sellotape and paper that was ripped and scanned in, textures painted and scanned, and patterns printed and manipulated.
This area was used for the press conference, interviews and weigh-in.
The gym was used by fighters to stay in shape ahead of their fights, and featured unique branded artwork across all the walls.
Animations made for all of the fighter's entrances. Including lockups and winner graphics.
Artwork used on the official programme, on fight night and when to announce his win over Pulev.
All of the textures and patterns are unique and made by hand. For this I used a photocopier, scanner, torn paper and sellotape, acrylic and gesso paints.
