![](https://cdn.myportfolio.com/eb66c811-1bd3-4faf-b27e-47fd6fc5440e/ba79f559-2187-4412-9e07-142903b9ae85_rw_1920.jpg?h=3723ee7d99f6218b1b030af9e65273f4)
Here's some of the designs I did for Matchroom's Joshua vs Pulev fight. It includes a full campaign of digital and print artwork.
I had a lot of fun working on this show creating everything from branding an entire floor of Wembley's Hilton, which included a gym, lobby and media room to the fighter entrance animations at the SSE Wembley Arena.
A lot of the design elements were made by hand including written words, sellotape and paper that was ripped and scanned in, textures painted and scanned, and patterns printed and manipulated.
A lot of the design elements were made by hand including written words, sellotape and paper that was ripped and scanned in, textures painted and scanned, and patterns printed and manipulated.
![](https://cdn.myportfolio.com/eb66c811-1bd3-4faf-b27e-47fd6fc5440e/eaf763ef-258f-43cd-9cce-48c5819c2116_rw_1920.jpg?h=4376d4dc63b0d8f3df5c9149a9dc0f04)
![](https://cdn.myportfolio.com/eb66c811-1bd3-4faf-b27e-47fd6fc5440e/ff721756-4213-4b2d-97b2-cd80828f9d9a_rw_1920.jpg?h=d5b136e34d2e1d0e42c34999070191d5)
![](https://cdn.myportfolio.com/eb66c811-1bd3-4faf-b27e-47fd6fc5440e/83f01f0c-1bf4-48a2-a596-1381c7f3f506_rw_1920.jpg?h=a04f190f648bea78d9a5d3ec696a0cf0)
This area was used for the press conference, interviews and weigh-in.
![](https://cdn.myportfolio.com/eb66c811-1bd3-4faf-b27e-47fd6fc5440e/1f16cff0-c1d9-445b-831d-eb237210f8dd_rw_1920.jpg?h=f7edb3e01c601234a34875df70aa298e)
![](https://cdn.myportfolio.com/eb66c811-1bd3-4faf-b27e-47fd6fc5440e/b88c243d-f90a-4e13-ad44-7e4dcb55d38b_rw_1920.jpg?h=b2a5493f7b41fdcf86a4fd0389513764)
![](https://cdn.myportfolio.com/eb66c811-1bd3-4faf-b27e-47fd6fc5440e/11a38802-6c68-4440-9497-6371ae9fd197_rw_1920.jpg?h=86342d08c8c674abb25354320071771e)
![](https://cdn.myportfolio.com/eb66c811-1bd3-4faf-b27e-47fd6fc5440e/9271f21d-b1ba-4900-a03f-c42fbeba833a_rw_1920.jpg?h=74a291f5d66c82ba8a0886bea59a54d5)
![](https://cdn.myportfolio.com/eb66c811-1bd3-4faf-b27e-47fd6fc5440e/a8060a69-a5e1-49c7-b934-3988e8622ad4_rw_1920.jpg?h=7f929d7727a649959bb8b87ccf3d6de5)
![](https://cdn.myportfolio.com/eb66c811-1bd3-4faf-b27e-47fd6fc5440e/82d64da4-4f64-4c5d-a851-4d95cd7987e2_rw_1920.jpg?h=ab096739ce8784ba345a4b7a41b7727d)
![](https://cdn.myportfolio.com/eb66c811-1bd3-4faf-b27e-47fd6fc5440e/d19a13b0-8c39-4a1d-ae51-5ba9cbdf1f3a_rw_1920.jpg?h=d25dfa9a27fb56b20b9a102598f2aa95)
![](https://cdn.myportfolio.com/eb66c811-1bd3-4faf-b27e-47fd6fc5440e/c744e5d8-f618-4aea-9e8d-8213c53231f6_rw_1920.jpg?h=6cfbfbfc68edfd7fdf39c65bc3678e93)
![](https://cdn.myportfolio.com/eb66c811-1bd3-4faf-b27e-47fd6fc5440e/80ea9659-e341-4292-8666-4ebbc12c09d5_rw_1920.jpg?h=834e06a77a1122dbad228abc1c7ddd51)
![](https://cdn.myportfolio.com/eb66c811-1bd3-4faf-b27e-47fd6fc5440e/ebcb55d7-5c16-44c3-881d-d42a30ef6f55_rw_1920.jpg?h=c655e90207def460635e5c6b98e36c0c)
![](https://cdn.myportfolio.com/eb66c811-1bd3-4faf-b27e-47fd6fc5440e/14334f57-f2e1-4639-a733-1f17370db52e_rw_1920.jpg?h=b1abf684c320584285a15e735f948297)
The gym was used by fighters to stay in shape ahead of their fights, and featured unique branded artwork across all the walls.
![](https://cdn.myportfolio.com/eb66c811-1bd3-4faf-b27e-47fd6fc5440e/b812d786-126f-49d3-976f-479683bf61d9_rw_1920.jpg?h=45a611179f5aa549dd85fb3457eb06fa)
![](https://cdn.myportfolio.com/eb66c811-1bd3-4faf-b27e-47fd6fc5440e/40134950-d8d5-4269-8b0f-cbdd33ae9fef_rw_1920.jpg?h=56464443321634091604efde8f1f6241)
![](https://cdn.myportfolio.com/eb66c811-1bd3-4faf-b27e-47fd6fc5440e/65179454-8aa9-48ef-9223-1cfcff90c317_rw_1920.jpg?h=0cdc168ce89c07780b9a29a103846e07)
![](https://cdn.myportfolio.com/eb66c811-1bd3-4faf-b27e-47fd6fc5440e/250df9a6-d7cf-4415-8d1f-a25e3d6379d9_rw_1920.jpg?h=ce896d178af313c5934a8803770a2d25)
Animations made for all of the fighter's entrances. Including lockups and winner graphics.
![](https://cdn.myportfolio.com/eb66c811-1bd3-4faf-b27e-47fd6fc5440e/35563440-25fe-4ff3-8de3-f07380cf86c5_rw_1920.gif?h=1b987e7e69f24f579e2ba877467086a2)
![](https://cdn.myportfolio.com/eb66c811-1bd3-4faf-b27e-47fd6fc5440e/9f7cb118-bd22-447f-b1ee-96feb5273e01_rw_1920.gif?h=1e1bb5459172dc79b064f1043f6725e5)
![](https://cdn.myportfolio.com/eb66c811-1bd3-4faf-b27e-47fd6fc5440e/be260036-8369-4f6e-b1ff-fcbdd1b17529_rw_1920.jpg?h=cab53c5cf754f49002621f4d4f0875e8)
![](https://cdn.myportfolio.com/eb66c811-1bd3-4faf-b27e-47fd6fc5440e/9342b483-2975-448e-9927-1d521e92953d_rw_1920.jpg?h=5c26e3c5b5f54a08e63f5938d3ea88e4)
![](https://cdn.myportfolio.com/eb66c811-1bd3-4faf-b27e-47fd6fc5440e/bd640239-ff35-49ba-87ab-505e80c2280f_rw_1920.jpg?h=4eb13cc02d19bb52d40b8b363554d159)
![](https://cdn.myportfolio.com/eb66c811-1bd3-4faf-b27e-47fd6fc5440e/dfcd6cff-8080-4b88-833a-5134680125d8_rw_1920.jpg?h=5d93a8ceb98125e5af7ae91d4bb6ec34)
![](https://cdn.myportfolio.com/eb66c811-1bd3-4faf-b27e-47fd6fc5440e/5901cf09-b517-462c-b0ca-89336d7e87c3_rw_1920.jpg?h=4ed86ee12eed4fa4dc259ba63c0d3c6b)
Artwork used on the official programme, on fight night and when to announce his win over Pulev.
![](https://cdn.myportfolio.com/eb66c811-1bd3-4faf-b27e-47fd6fc5440e/d0bfe5f5-d6cb-4401-9219-accfb793d40b_rw_1920.jpg?h=3c1671027e8a21252b1ce2d0ebaedf73)
![](https://cdn.myportfolio.com/eb66c811-1bd3-4faf-b27e-47fd6fc5440e/ba32f03f-c65b-47e8-b4e2-5a62834ce63e_rw_1920.jpg?h=0fb76349ae9ba585fafc24aeee2cd1d4)
![](https://cdn.myportfolio.com/eb66c811-1bd3-4faf-b27e-47fd6fc5440e/293cd89b-e0cc-4c98-b8b5-202193372e78_rw_1920.jpg?h=8c5e73e7bbd79f8dff7f83ce425a2ca1)
All of the textures and patterns are unique and made by hand. For this I used a photocopier, scanner, torn paper and sellotape, acrylic and gesso paints.
![](https://cdn.myportfolio.com/eb66c811-1bd3-4faf-b27e-47fd6fc5440e/d9de8f0a-b9c9-4faa-88d9-4ea0ac9adcfb_rw_1920.jpg?h=329c29ce156b0ab64b3b0a2c40fa35a1)
![](https://cdn.myportfolio.com/eb66c811-1bd3-4faf-b27e-47fd6fc5440e/520e2928-027a-43e1-993d-07f35aa9ee37_rw_1920.jpg?h=f4ee459b4395f9740f8ac388b18a6dce)
![](https://cdn.myportfolio.com/eb66c811-1bd3-4faf-b27e-47fd6fc5440e/9f99406c-aa4c-40a9-b9ba-34607ff78e27_rw_1920.jpg?h=47153787e8aafe5c4f3d7d9ae9853e7a)
![](https://cdn.myportfolio.com/eb66c811-1bd3-4faf-b27e-47fd6fc5440e/9cc27780-6254-4610-af08-865390719907_rw_1920.jpg?h=5e95d7ee6a5a92e1f008f1fa4f5bdea1)